Major League Soccer (MLS)

Football
Industry Moves

MLS has named Radhika Duggal as chief marketing officer of both the league and its Soccer United Marketing (SUM) commercial arm, as it continues its global marketing push ahead of the 2026 Fifa World Cup in North America.
Football
Fan Engagement

Major League Soccer is stepping up its presence in the non-fungible tokens space by establishing a new division focused on developing, marketing and managing a centralised NFT marketplace for the league.
Football
Governance

Major League Soccer has announced that it will send just eight of its 26 US-based first teams to compete in the 2024 US Open Cup, the United States' nationwide club competition.
Football
Technology

Major League Soccer has appointed the Deltatre-owned Sportec Solutions as its video assistant referee (VAR) technology provider as the league's 29th season gets underway.
Football
Media

The arrival of Lionel Messi pushed Major League Soccer into the worldwide soccer conversation and helped the league overdeliver on its expectations for global media partner Apple, commissioner Don Garber…
Football
Media

Lionel Messi's arrival in Major League Soccer sent subscriptions to Apple's MLS Season Pass soaring, according to new figures released. The tech company, in the first year of its 10-year, $2.5bn (€2.3
Football
Sponsorship & Marketing

Inter Miami CF of Major League Soccer and Royal Caribbean International have signed a multi-year sponsorship that makes Royal Caribbean the club's Main Partner and Official Vacation Partner
Football
Sponsorship & Marketing

Major League Soccer and energy drink Celsius have signed a sponsorship deal through 2026, marking the first nationwide sports partnership for the brand
Football
Governance

Major League Soccer commissioner Don Garber has said that the league is open to investment from sovereign wealth funds. Speaking to Bloomberg Television at the Allen & Co
Football
Attendance

Major League Soccer has set a new single-game attendance record as 82,110 fans watched the LA Galaxy defeat Los Angeles FC 2-1 at the Rose Bowl in Pasadena, California on July 4
Football
Sponsorship & Marketing

The Leagues Cup, the North American club competition, has announced Netspend as the official debit, prepaid card and remittance partner of its expanded tournament in a multi-year sponsorship deal
Football
Media

LG Smart TV owners in the United States are to receive Major League Soccer's Apple Season Pass free of charge for two months
Football
Licensing & Merchandising

Major League Soccer and Adidas have announced a Marvel-themed range of MLS merchandise as part of a three-part collaboration released throughout the summer
Football
Sponsorship & Marketing

Major League Soccer has announced Campbell Snacks, a division of Campbell Soup Company, as a new sponsor of the league until the 2026 season
Football
Industry Moves

Major League Soccer has named Chris McGowan executive vice-president and chief club performance officer at the league
Football
Sponsorship & Marketing

Apple and Adidas, Major League Soccer's (MLS') two biggest commercial partners, have played significant roles in helping to secure Lionel Messi's impending move to Inter Miami, according to reports in…
Football
Licensing & Merchandising

San Diego's newly announced Major League Soccer franchise has hired premium experiences company Legends to manage global partnerships, premium seating, and season-ticket sales in a multi-year deal ahead…
Football
Media

Apple has spoken publicly for the first time about its coverage of Major League Soccer (MLS), deeming the first few months of the long-term partnership to have been a success and "better than forecasted"