Women's National Basketball Association (WNBA)

Basketball
Media

Caitlin Clark's WNBA debut on ESPN2 and Disney-owned streaming platforms drew an average of 2.1 million viewers, generating the highest viewership of a league game since 2001 and best ever for ESPN.
Basketball
Governance

The Women's National Basketball Association (WNBA) is to expand into Canada for the first time in 2026, when Toronto joins as the 14th team
Basketball
Sponsorship & Marketing

Global venture capital firm Cleveland Avenue has deepened its ties with WNBA side Phoenix Mercury by announcing an innovative revolving jersey patch sponsorship deal with the team.  
Basketball
Media

The Women's National Basketball Association plans to negotiate its future media rights deals in partnership with the NBA, the league confirmed at the WNBA Draft
Basketball
Media

CBS Sports has signed a new rights deal with the Women's National Basketball Association, which SportBusiness understands runs for two years, as it prepares for record network coverage of the league in 2024.
Basketball
Sponsorship & Marketing

The Women’s National Basketball Association (WNBA) has signalled its continued support for women’s reproductive freedom by agreeing a sponsorship deal with over-the-counter birth control product Opill.
Basketball
Media

The Women's National Basketball Association has extended its domestic broadcast deal with Amazon Prime Video for two years, with the platform airing 21 WNBA games each season, including the WNBA Commissioner's…
Basketball
Events

Canada will look to show off its basketball credentials as it pursues a Women's National Basketball Association franchise, after being awarded a pre-season game for the second successive year
Basketball
Technology

The Women's National Basketball Association has announced a multi-year deal with Genius Sports' Second Spectrum to provide tracking data to the league
Basketball
Sponsorship & Marketing

Emirates has announced a global sponsorship deal with the National Basketball Association (NBA) that will see it become the first-ever referee jersey patch sponsor for the league and the title sponsor of the NBA Cup.
Basketball
Sponsorship & Marketing

The National Basketball Association and Skims have announced a multi-year sponsorship agreement that makes Skims, the shapewear brand, the official underwear partner of the NBA, Women’s National Basketball A…
Basketball
Sponsorship & Marketing

The National Basketball Association and Women's National Basketball Association have announced a multi-year sponsorship agreement with fitness brand Peloton
Basketball
Governance

The Women's National Basketball Association is expanding for the first time since 2008 after awarding a team to the NBA's Golden State Warriors to begin play in 2025
Basketball
Media

The Women's National Basketball Association set multiple records during the 2023 regular season, including drawing the league's best viewership in 21 years
Basketball
Governance

Three-time National Basketball Association champion and Hall of Fame electee Dwyane Wade is set to join the WNBA's Chicago Sky ownership group
Basketball
Sponsorship & Marketing

The Women's National Basketball Association has announced a multi-year sponsorship from beauty brand Mielle, making the company an official marketing partner and the 'Official Textured Hair Care Partner'…
Basketball
Media

The Women's National Basketball Association has drawn an average of 548,000 viewers on ESPN through 13 games for a 46-per-cent increase over the 2022 WNBA season average on the network
Basketball
Governance

New York Liberty forward Breanna Stewart and Minnesota Lynx forward Napheesa Collier have announced a new women's basketball league aimed at giving Women's National Basketball Association players another…