North America

Football
Sponsorship & Marketing

UK consumer products group Unilever has become a first-time sponsor of the Conmebol Copa América, hosted this year in the US, as it gears up for a potential hat-trick of major football events in North America – its biggest market.
Ice Hockey
Media

The NHL has its first streaming only deal in Canada after Amazon reached a two-year rights deal with Rogers Communications to air Monday night games.
Ice Hockey
Media

Seattle Kraken has becomes the first NHL team to strike a direct local media rights agreement with Amazon for the online retail giant's Prime Video streaming platform.
Motorsport
Media

The Formula 1 Channel becomes the latest addition to F1’s portfolio of programming currently available for fans in the USA, supporting the core live offerings from ESPN and F1 TV.
American Football
Stadia

The Chicago Bears of the National Football League has unveiled a $4.6bn (€4.3bn) plan to build a domed stadium on the lakefront area next to current home Soldier Field. Half the cost of the $4.6
American Football
Sponsorship & Marketing

US telecommunications giant Verizon has further deepened its commercial relationship with the National Football League, striking a new deal with the Detroit Lions to become the franchise's official 5G network.
Athletics
Finance & Law

Two Circles, the data-driven sports marketing and sponsorship sales agency, has been unveiled as a key strategic partner in the new fan-focused track league created by four-time United States Olympic champion Michael Johnson.
Drone Racing
Finance & Law

The Drone Racing League (DRL) has been acquired for $250m (€234.3m) by Infinite Reality in a deal the technology and entertainment company states boosts its valuation to $3.5bn.
Baseball
Sponsorship & Marketing

Major League Baseball has continued to push its green credentials, announcing WM, a leading environmental services provider, as its first league-wide sustainability sponsor
Motorsport
Sponsorship & Marketing

Nascar has announced beverage company Liquid Death as an official partner of the motorsport series, making the drinks brand its first 'official iced tea sponsor'
Ice Hockey
Governance

The National Hockey League's board of governors, made up of league owners, has approved the $1.2bn (€1.1bn) sale of the Arizona Coyotes to Smith Entertainment Group (SEG), the owners of several Utah pro sports franchises.
American Football
Finance & Law

The National Football League is preparing to be the final major North American sports league to permit private equity investment, albeit with certain stipulations attached to any deals.
Multiple Sports
Media

Regional sports network (RSN) owner and operator Diamond Sports Group has taken another step towards exiting Chapter 11 bankruptcy protection, after a judge scheduled a June 18 confirmation hearing.
Basketball
Sponsorship & Marketing

Global venture capital firm Cleveland Avenue has deepened its ties with WNBA side Phoenix Mercury by announcing an innovative revolving jersey patch sponsorship deal with the team.  
Multi-sport
Sponsorship & Marketing

The organisers of the 2028 Los Angeles Olympic Games have lost one major sponsor but gained another as the domestic sponsorship programme charts an unpredictable course to its revenue target of $2.5bn (€2.35bn).
Ice Hockey
Sponsorship & Marketing

The National Hockey League has ended its search for a new sports drink sponsor in the wake of BioSteel's bankruptcy by signing a long-term agreement with BodyArmor
Basketball
Media

The Women's National Basketball Association plans to negotiate its future media rights deals in partnership with the NBA, the league confirmed at the WNBA Draft
Motorsport
Media

The final eight races of Nascar's Xfinity Series will exclusively air on The CW Network this season, accelerating the network's seven-year deal that was set to begin in 2025