German Football Association (DFB)
DFB renews major Volkswagen sponsorship, adds Klarna
The German Football Association is set to announce the renewal of its major sponsorship agreement with Volkswagen, SportBusiness understands.
Shock as Nike ousts Adidas as Germany kit supplier
One of the most iconic partnerships in world sport, the German national football team and Adidas, is to come to an end after the Fifa World Cup in 2026, with Nike to take on kit supplier rights to the…
DFB names media rights expert Blask as CEO; finances still hurt by historic tax issues
The German Football Association (DFB) has promoted its senior marketing and sales executive Holger Blask to the role of chief executive
Broad global reach for DFB-Pokal as FAST channel rolled out in multiple markets
The German Football Association (DFB) is to launch a free ad-supported streaming TV (FAST) channel in the next few months, which will carry men's and women's domestic club competitions, as well as some…
ARD, ZDF tie down rights to Germany’s national team
German public-service broadcasters ARD and ZDF have announced a new deal with Uefa for rights to Germany's men’s national team matches.
DFB lands in-house women’s Bundesliga TV deals in key regions, Stats Perform betting deal
The German Football Association (DFB) has four major contracts in place for international media rights to the Google Pixel Frauen-Bundesliga, ahead of the start of the 2023-24 season later today (Friday)
Google Pixel replaces Flyeralarm as Women’s Bundesliga title sponsor
Consumer electronic device brand Google Pixel will become the new title sponsor of the Women's Bundesliga from start of the 2023-24 season
Google signs up as DFB women’s national team sponsor
The German Football Association (DFB) has announced Google as a new sponsor of the women's national team in a three-year deal
Germany, Netherlands and Belgium make first move for 2027 Women’s World Cup
The German Football Association (DFB), Dutch Football Association (KNVB) and Belgian Football Association (RBFA) have become the first applicants to formally express their interest in staging the 2027…
Fanatics lands expanded remit through DFB extension
Global sports merchandising company Fanatics has extended and expanded its agreement with the German Football Association (DFB)
DFB adds Vorwerk as women’s team sponsor
The German Football Association (DFB) has announced domestic appliance maker Vorwerk as a sponsor of the German women’s national team ahead of the Fifa Women’s World Cup later this year.
Continental adds women’s national team to DFB sponsorship
Tyre manufacturer Continental has enhanced its agreement with the German Football Association (DFB) by becoming a sponsor of the women’s national team for the next four years.
DFB kicks off NFT licensing tender
The German Football Association has launched a tender for the non-fungible token licensing rights to its national teams and club competitions.
IMG signs as DFB sponsorship sales agency for APAC region
The German Football Association (DFB) has appointed IMG as its exclusive sponsorship agency for APAC to drive new opportunities for the organisation across the region
REWE suspends DFB sponsorship as FAs condemn Fifa’s ‘One Love’ stance
Supermarket chain REWE has suspended the activation of its German national team sponsorship “with immediate effect” in response to Fifa's banning of 'One Love' armbands at the World Cup in Qatar.
DFB and Lufthansa extend sponsorship to 2026
Ahead of the 2022 Fifa World Cup in Qatar, German airline Lufthansa has extended its sponsorship deal with the German Football Association (DFB) until 2026
EXCLUSIVE: Women’s Bundesliga title rights go to market
The German Football Association (DFB) is taking its top-tier women’s football league title rights to market as the contract of the incumbent, online printing company Flyeralarm, is running out at the e…
Sony Pictures Networks supplements Bundesliga with DFB-Pokal rights
Indian pay-television broadcaster Sony Pictures Networks has acquired exclusive rights in the Indian subcontinent to the DFB-Pokal, Germany’s knockout clubs competition, for the 2022-23 season.