AS Saint-Etienne
Kilmer in talks to buy Saint-Étienne as first football investment
Canadian investment group Kilmer Sports Ventures has entered into negotiations with the shareholders of AS Saint-Étienne with a view to acquiring the French Ligue 2 club in its first investment in football.
Sportfive brokers Randstad’s back-of-shirt deal at Lens, Saint-Étienne’s Zebet renewal
The Sportfive agency has brokered a new, back-of-shirt deal between Ligue 1 outfit Racing Club de Lens and the Randstad Group, starting this season, as well as relegated Saint-Étienne’s continued association wi…
Accor downgrades to PSG training sleeve, Smart Good Things upgrades at Saint-Etienne
Hotel group Accor has extended its association with Paris Saint-Germain for a further four years to promote its lifestyle loyalty programme – ALL-Accor Live Limitless.
Saint-Étienne switches to Hummel in Sportfive-brokered deal
AS Saint-Étienne has signed up Danish sportswear brand Hummel as its new kit supplier.
The five-year deal, which will run until the end of the 2026-27 season, was brokered by the Sportfive agency.