Matthew Glendinning

AT THE WEEKEND, Spanish champions FC Barcelona had less possession than their opponents for the first time in over five years

BSkyB-owned online gambling brand Sky Bet was announced as the new title sponsor of the Football League last month in a five-year deal, 2013-14 to 2017-18

If every company in the world spent 20 per cent of their marketing budget on sponsorship the sports sector would be a far, far richer place than it is now