Europe

Football
Media

Fifa has turned to the Balkans in its media rights sales process for the next two men's World Cups, launching invitations to tender (ITTs) in eight countries.
Football
Sponsorship & Marketing

AXA has secured pitch-side access to club training sessions as part of a four-year sponsorship renewal with Liverpool FC’s men’s and women’s teams.
Football
Sponsorship & Marketing

AIM Sport has secured the contract to deliver virtual advertising services and pitch-side LED boards for the upcoming Euro 2024 tournament in Germany, enabling Uefa to provide additional exposure to both global and national sponsors of the event.
Football
Media

The row between the DFL and its incumbent broadcaster DAZN has escalated after the latter vowed to take legal action over the Bundesliga domestic tender, prompting a fiery response from the league.
Ice Hockey
Governance

The National Hockey League is giving serious consideration to further changing its matchday scheduling at home to create more game windows for fans in Europe as part of internationalisation plans that are already proving fruitful. Shawn Meadow reports.
Football
Finance & Law

Private equity investment in French football has had the benefit of boosting revenues to record sums, but losses remain a concern despite narrowing year-on-year.
Motorsport
Media

Mediaset España has again secured free-to-air rights to Formula 1’s Spanish Grand Prix in a deal negotiated with media group and subscription broadcaster DAZN.
Multiple Sports
Finance & Law

The IPO of the sports-focused private equity firm is the best debut of a $1bn-plus offering on a European exchange in more than three years.
Football
Sponsorship & Marketing

Juventus FC has appointed the Two Circles agency as it intensifies its efforts to identify a new brand to replace long-standing front-of-shirt sponsor Jeep.
Multiple Sports
Industry Moves

Sports media rights executive Stew Walker has been recruited by Commercial Sports Media (CSM) as a consultant to work in the UK market
Football
Sponsorship & Marketing

Diageo-owned beer brand Guinness is set to take over the Premier League’s beer category rights from the departing incumbent - AB InBev’s Budweiser – after this season.
Football
Sponsorship & Marketing

Premier League club Manchester City has signed a multi-year ‘Official Partner’ agreement with Quidd, a subsidiary of Hong Kong software developer Animoca Brands.
Multi-sport
Industry Moves

Pascal Fratellia, the European Broadcasting Union’s director of Olympics and head of football rights for close to 15 years, is leaving the free-to-air broadcasting consortium.
Multiple Sports
Media

Viaplay’s sublicensing of sports rights and non-sports content helped to generate close to six-per-cent organic growth in its core markets during the first quarter as the broadcaster recognises that i…
Football
Sponsorship & Marketing

The Hungarian government has given its blessing to a controversial sponsorship deal between Russian energy firm Gazprom and the country’s leading football team Ferencváros, signalling its intention to continue relations with Russia despite its invasion of Ukraine.
Football
Sponsorship & Marketing

Liverpool FC is poised to announce a new kit supplier deal with Adidas that will begin with the 2025-26 season, SportBusiness can exclusively reveal. 
Road Cycling
Sponsorship & Marketing

French consumer credit company Cofidis will continue to sink more than €10m ($10.7m) per year into its men's, women's and paracycling teams through 2028, despite limited success on the road in recent years.
Football
Sponsorship & Marketing

Chance, a subsidiary of Tipsport, has acquired title sponsorship rights to the top two divisions of Czech football, ending rival betting firm Fortuna’s backing of the leagues.