Sub-Saharan Africa

Cricket
Sponsorship & Marketing

Indian dairy brand follows Cricket World Cup team deals by joining forces with co-host USA Cricket, and Cricket South Africa, for T20 World Cup.
Football
Media

LaLiga is to have at least two English-language broadcasters in sub-Saharan Africa from next season, after non-exclusive rights were sold to pay-television's StarTimes and Tanzania-based Azam Media.
Multiple Sports
Media

EMedia states it is "satisfied that our perseverance to stop MultiChoice’s anti-competitive behaviour has paid off" following the Competition Tribunal ruling.
Multiple Sports
Media

Brandon Foot has been hailed by his former colleagues and industry peers as generous, empathetic and hugely passionate about sport as tributes pour in for the vastly experienced South African sports media…
Mixed Martial Arts
Media

Professional Fighters League (PFL) events are to be broadcast across sub-Saharan Africa on SuperSport after the pay-television broadcaster signed off on a rights deal
Athletics
Media

The Marketing & Media Solutions agency and PC Plus Group have secured media rights in sub-Saharan Africa for all World Athletics Series events from 2024 to 2029 in a deal with Eurovision Sport.
Rugby Union
Finance & Law

South Africa Rugby is hoping that its proposed commercial agreement with US-based private equity firm Ackerley Sports Group (ASG) will enable the governing body to double its sponsorship revenue by the 2027 World Cup.
Multiple Sports
Stadia

Construction has begun on what is set to become Nigeria’s first major arena, with the Lagos venue seeking to attract the likes of the Ultimate Fighting Championship (UFC), wrestling promotion WWE and boxing and basketball events.
Football
Media

New World TV has announced its acquisition of Uefa club competition French-language broadcast rights in sub-Saharan Africa from 2024-25 to 2026-27 while incumbent Canal Plus Afrique has secured a package…
Rugby Union
Finance & Law

South Africa Rugby is to establish a commercial vehicle to manage its media and sponsorship rights after striking an agreement with Ackerley Sports Group (ASG), a new unit of the US investment firm
Multiple Sports
Media

SportyTV has acquired free-to-air Paris 2024 broadcast rights in Ghana and Nigeria in a deal with the Infront agency expected to be announced later today (Tuesday)
Football
Media

StarTimes, the pay-television broadcaster in sub-Saharan Africa, has acquired rights to the upcoming Africa Cup of Nations (Afcon) in Ivory Coast
Cricket
Sponsorship & Marketing

South Africa T20 (SA20) team Paarl Royals has filled its headline sponsorship position for the 2024 season with the signing of online gambling platform Six6s
Multiple Sports
Industry Moves

South African public-service broadcaster, the SABC, has appointed Nomsa Chabeli as its new group chief executive
Football
Media

Uefa and Fifa are going head-to-head with tenders in sub-Saharan Africa for major football properties, after media rights to European club competitions hit the market today (Monday)
Football
Media

Broadcast rights in sub-Saharan Africa to the 2026 Fifa World Cup and the 2027 Fifa Women’s World Cup are now on the market after two concurrent tender processes were opened by football’s world governing bod…
Multiple Sports
Media

Pan-African media group MultiChoice, owner of pay-television broadcasters SuperSport and DStv, posted core headline earnings of R1.8bn (€91m/$98.6m) for the six-month period ending September 30, which included three World Cups across football, netball and rugby union.
Football
Media

New World TV has secured both free-to-air and pay-television rights to major Confederation of African Football (CAF) competitions across sub-Saharan Africa and in multiple languages in the Togo-based satellite…