South America

Football
Sponsorship & Marketing

South Korean car maker Hyundai Motor has signed as a new top-tier sponsor of South America’s main club competition, the Copa Libertadores, for three years until 2026. 
Football
Media

Pay-television broadcaster ESPN Brasil is poised to retain rights to Italy’s Serie A in a three-season agreement running from 2024-25 to 2026-27.
Football
Media

The Argentine Football Association (AFA) is weighing legal action against domestic broadcast partner ESPN for what it claims is a contractual breach relating to coverage of yesterday's (Thursday's) Supercopa.
Tennis
Sponsorship & Marketing

Brazilian bank Itaú Unibanco has agreed a four-year extension to its presenting sponsorship deal with tennis’ Miami Open.
Football
Sponsorship & Marketing

Brazilian football giants Palmeiras has signed off a new lucrative deal with Sports Hub, for the Brazilian technology solutions company to continue selling its perimeter LED board and on-pitch advertising assets to 2029.
Football
Media

Campeonato Brasileiro Série A club Corinthians now has three offers on the table for its broadcast rights, after the Brax Sports Assets agency made a proposal worth a basic R$240m (€44.2m/$48.2m) per year.
Mixed Martial Arts
Media

Globo, the Brazilian media giant, is to remain as the exclusive broadcast partner in the country of the Professional Fighters League (PFL), after signing a new multi-year rights deal.
Football
Sponsorship & Marketing

Campeonato Brasileiro Série A club Flamengo is set to approve a R$66m (€12.3m/$13.3m)-per-year offer from the Brax Sports Asset marketing agency for the right to sell the club’s perimeter LED board and on-pitch advertising assets.
American Football
Media

Record UK viewing figures on Sky Sports for Super Bowl LVIII were among strong performing ratings across a variety of the National Football League’s target international markets.
Football
Media

Libra has stolen a march on Liga Forte União (LFU) by signing a letter of intent with media giant Globo over a five-year domestic rights deal, albeit talks between the two rival collectives in Brazilian …
Football
Sponsorship & Marketing

Sports betting firm Betano has bolstered its sponsorship portfolio in South America after today announcing a new four-year deal with the South American Football Confederation (Conmebol).
American Football
Events

The National Football League is to open the regular season with an international game for the first time later this year, when it makes its debut appearance in Brazil
Football
Sponsorship & Marketing

E-commerce platform Mercado Livre has acquired the naming rights to the Pacaembu Stadium in São Paulo in a deal stretching over 30 years.
Sponsorship & Marketing

Wanda Sports Group has renewed an exclusive commercial agreement with the Argentinian Football Association (AFA) to broker sponsorship agreements in China until the end of 2024
Volleyball
Media

Volleyball World, the commercial entity created by the International Volleyball Federation (FIVB), has announced a four-year extension of its rights deal with Brazilian media group Globo
Football
Media

A Brazilian court has sided with Athletico Paranaense in a long-running case against media group Globo related to pay-per-view broadcasts of the Campeonato Brasileiro Série A club.
Football
Media

Libra and Liga Forte União (LFU), the two collectives of Campeonato Brasileiro Série A and Série B teams seeking to drive plans for a new league system, are closing in on an agreement to jointly market th…
Football
Sponsorship & Marketing

São Paulo FC has named online bookmaker Superbet – a newcomer to the Brazilian market – as the club’s new master sponsor on a three-year deal from 2024 to 2026. Th