Oceania

American Football
Media

Record UK viewing figures on Sky Sports for Super Bowl LVIII were among strong performing ratings across a variety of the National Football League’s target international markets.
Mixed Martial Arts
Sponsorship & Marketing

Entain-owned betting brand Ladbrokes has agreed a regional sponsorship deal with the Ultimate Fighting Championship (UFC) in Australia and New Zealand.
Multiple Sports
Media

Australian pay-television broadcaster Foxtel has recorded a 14-per-cent drop in earnings, citing increased media rights fees for sports properties as a key driver of the loss
Football
Governance

The Australian Professional Leagues (APL), the governing body of the A-League Men and Women competitions, is set to cut as much as 50 per cent of its workforce, with its KeepUp media arm among the casualties,…
Rugby Union
Sponsorship & Marketing

UK-based life, pensions and investments mutual Royal London has been named as founding partner and front-of-shirt sponsor for the British & Irish Lions women’s team’s first-ever overseas tour.
Rugby Union
Finance & Law

The New Zealand Rugby board has agreed to proceed with raising NZ$62.5m (€38.6m/$42.5m) via its existing Silver Lake underwrite, in a move that will increase the private equity company’s interest in NZR Commercial from 5.71 per cent to 7.5 per cent.
Cricket
Sponsorship & Marketing

Cricket Australia (CA) has selected Rise Worldwide as its exclusive virtual sponsorship sales agency in India on a four-year term.
Cricket
Sponsorship & Marketing

UK sportswear brand Castore has announced a new sponsorship agreement with New Zealand Cricket (NZC), expanding its presence in the sport once more after exiting previous agreements.
Tennis
Sponsorship & Marketing

Tennis Australia has continued its run of sponsorship deals for the Australian Open through the extension of its contract with Luzhou Laojiao
Rugby Union
Sponsorship & Marketing

Australian Super Rugby Pacific team Queensland Reds has named global insurance broker BMS Group as its new front-of-jersey sponsor in a four-year agreement, from 2024 to 2027
Cricket
Media

Foxtel has extended its Cricket South Africa (CSA) rights in a multi-year deal from 2024-25 onwards, reinforcing its position as the ‘home of cricket’ in Australian broadcasting.
Cricket
Sponsorship & Marketing

Cricket Australia (CA) has upgraded deals with two existing sponsors – Toyota and HCLTech – on one-year contracts to fill the top two kit branding positions for the recently crowned men’s Cricket World…
Football
Sponsorship & Marketing

The Australian Professional Leagues (APL) has announced a two-year extension of its sponsorship agreement with utility vehicle brand Isuzu UTE
Multi-sport
Events

The Commonwealth Games Federation (CGF) has been dealt yet another blow in its attempt to stage the next edition of the Commonwealth Games in 2026, after Australia's leading official said the organisation should look outside the country for new host after a joint proposal collapsed.
Australian Rules Football
Sponsorship & Marketing

Global sports merchandising company Fanatics has announced its first licensing agreement with an Australian Football League (AFL) team, Melbourne-based Essendon.
Cricket
Media

E-commerce giant Amazon has taken a major leap into cricket after securing exclusive media rights in Australia to International Cricket Council events from 2024 to 2027
Football
Media

Streaming platform Fite has acquired exclusive rights in selected markets across Europe and Oceania to Portugal’s Primeira Liga until the end of the 2025-26 season.
Tennis
Sponsorship & Marketing

New Balance has taken a major step in commercialising its relationship with Australian tennis by signing as the ‘Official Performance Apparel and Footwear’ provider of the Australian Open (AO) and United Cup.