Nordics
ASM Global agrees naming rights sponsor for Sweden’s National Arena
Swedish hotel group Strawberry has agreed a new multi-year deal to become the naming rights sponsor of the country's National Arena in Stockholm.
Viaplay commits to UFC in Nordic markets
Viaplay has renewed its Ultimate Fighting Championship rights in its home Nordic markets in a ‘multi-year’ agreement that will bring over 40 live events to the broadcaster each year.
LaLiga rights bids due next week in Italy, Portugal
Broadcasters in Italy and Portugal interested in acquiring rights to LaLiga from next season onwards must lodge their offers by midday (CET) on January 9, SportBusiness understands
Viaplay ups monthly prices as part of ongoing rescue act
Viaplay Group has instigated price increases in two of its core markets as it bids to turn the tide after a turbulent 2023 dominated by huge financial losses, share sales and workforce cuts
CSM retains Finnish Ice Hockey Association advisory work
Commercial Sports Media (CSM) has retained its broadcast advisory work with the Finnish Ice Hockey Association (FIHA) in a deal that kicks in with the cycle beginning in 2026-27
Viaplay bids to stave off insolvency with SEK4bn equity raise, debt renegotiation
Viaplay Group has laid out plans for a “recapitalisation programme” that includes a SEK4bn (€350m/$382m) new equity raise and SEK14.6bn debt renegotiation package as part of measures designed to stave off insolvency and subsequent bankruptcy.
Fite ends Portuguese league blackout across multiple markets in Sportfive deal
Streaming platform Fite has acquired exclusive rights in selected markets across Europe and Oceania to Portugal’s Primeira Liga until the end of the 2025-26 season.
Hummel marks centenary year with DBU extension
The Danish Football Association (DBU) has agreed terms on an eight-year extension with its kit partner, Hummel, with the new deal set to have a focus on gender equality.
NRK to show athletics at Paris 2024 through WBD pact
Norwegian public-service broadcaster NRK has reached an agreement with Warner Bros. Discovery to show live coverage of all athletics events during next year’s Olympic Games in Paris.
NRK, TV2 split free-to-air UWCL coverage in Norway
A selection of Uefa Women's Champions League matches, including the showpiece final, are to be shown on free-to-air television in Norway
Speed skating finds broadcast home in Norway as VG deals with Infront
Norwegian tabloid newspaper VG and top sponsors of the Norwegian Skating Association (NSF) have teamed up to ensure broadcast coverage of the 2023-24 International Skating Union (ISU) season in the country.
Swedish government lends support to bid for first Winter Olympics
The Swedish government has given its backing to a 2030 Winter Olympic and Paralympic Games bid that will be led by the country, with potential assistance from Latvia and Norway, but has stressed the importance of a Games concept that will be free from public funding.
Norwegian athletes gain upper hand in skiing image rights dispute
Norwegian ski team athletes have won a breakthrough ruling in pursuit of greater control of their image rights in a long-running dispute with the Norwegian Skiing Association (NSF)
Viaplay, TV2 settle Premier League clips case out of court
Subscription broadcaster Viaplay and its Norwegian commercial rival TV2 have settled their legal dispute out of court over the use of clips from English Premier League matches
Danish Cup rights hit market in six-year tender
An invitation to tender for Danish football’s Pokalen knockout cup competition, covering 2024-25 to 2029-30, has been issued.
Team turns to challenging Nordic market for club competitions rights sales
Team Marketing has gone to market with Uefa club competition media rights across the Nordics, once one of the most bullish markets but which has softened considerably given the financial struggles of one…
Viaplay shares hit new low as Q3 results postponed for recapitalisation talks
Embattled Nordic media giant Viaplay Group has delayed the release of its third-quarter financials, due today (Tuesday), by one month in order to conclude talks with three major shareholders, as well as…
Spring Media integrates Hogmore and ASG brands, Svelander named CCO
Spring Media, the Sweden-based international sports media agency, has announced the integration of recent acquisitions Athletic Sports Group (ASG) and Hogmore under the Spring Media brand, while Hans Svelander has been appointed as the company’s chief commercial officer.