PepsiCo looks to cement market dominance with Saudi Pro League deal

(Khalid Alhaj/MB Media/Getty Images)
(Khalid Alhaj/MB Media/Getty Images)
PepsiCo has sought to cement its presence in Saudi Arabian football by announcing a deal to become a ‘Gold Partner’ of the Saudi Pro League.

You'll need a subscription to continue reading

Discover our range of subscription choices, with options starting from £39/month

Already have an account? Sign in here

Read this next

Media

Sky follows Premier League deal in DACH with Italy renewal

28 Mar 2024
Media

Viaplay solidifies Danish football dominance with new Pokalen deal

26 Mar 2024
Media

Brazil's biggest clubs restrict rivals' payout in Globo deal

9 Apr 2024

The Million Dollar Roll: a bowling concept to capture the imagination 

9 May 2024
From our partners
Media

Amazon enters Nordics as Viaplay sells off slice of Premier League rights

27 Mar 2024