Latin America

Football
Media

A broadcast rights deal between Brazil's biggest football clubs and Globo is reported to contain clauses that limit the amount the broadcaster can pay for the rights of other clubs - a stipulation that would preserve the financial status quo in Brazilian football.
Football
Sponsorship & Marketing

With restrictions on gambling in Brazil loosening, the Campeonato Brasileiro Série A has its first title sponsor from the betting category in the form of Greece-based Betano.
Football
Sports Betting

Zeus Sports Marketing and 1190 Sports are halfway to securing international betting and media rights to the Brazilian Série A in 2024, having agreed deals with 10 top-tier clubs for the upcoming season.
Football
Sponsorship & Marketing

South Korean car maker Hyundai Motor has signed as a new top-tier sponsor of South America’s main club competition, the Copa Libertadores, for three years until 2026. 
Football
Media

Pay-television broadcaster ESPN Brasil is poised to retain rights to Italy’s Serie A in a three-season agreement running from 2024-25 to 2026-27.
Football
Media

The Argentine Football Association (AFA) is weighing legal action against domestic broadcast partner ESPN for what it claims is a contractual breach relating to coverage of yesterday's (Thursday's) Supercopa.
Tennis
Sponsorship & Marketing

Brazilian bank Itaú Unibanco has agreed a four-year extension to its presenting sponsorship deal with tennis’ Miami Open.
Football
Sponsorship & Marketing

Brazilian football giants Palmeiras has signed off a new lucrative deal with Sports Hub, for the Brazilian technology solutions company to continue selling its perimeter LED board and on-pitch advertising assets to 2029.
Football
Media

Campeonato Brasileiro Série A club Corinthians now has three offers on the table for its broadcast rights, after the Brax Sports Assets agency made a proposal worth a basic R$240m (€44.2m/$48.2m) per year.
Cricket
Media

The International Cricket Council's top events are to continue to be shown across the Caribbean and Latin America by Disney-owned sports broadcaster ESPN for the next eight years
Mixed Martial Arts
Media

Globo, the Brazilian media giant, is to remain as the exclusive broadcast partner in the country of the Professional Fighters League (PFL), after signing a new multi-year rights deal.
Motorsport
Sponsorship & Marketing

McDonald's, the US fast food giant, has become a sponsor of Formula 1 motor racing for the first time, signing a regional deal covering Latin America.
Football
Finance & Law

Mexican Liga MX champion Club América has become the first football club from Latin America to secure a stock market listing after it launched on Mexico's stock exchange yesterday (Tuesday).
Football
Sponsorship & Marketing

Concacaf has agreed a seven-year confederation-wide ball supply sponsorship deal with Japan-based sports equipment brand Molten
Football
Sponsorship & Marketing

Campeonato Brasileiro Série A club Flamengo is set to approve a R$66m (€12.3m/$13.3m)-per-year offer from the Brax Sports Asset marketing agency for the right to sell the club’s perimeter LED board and on-pitch advertising assets.
American Football
Media

Record UK viewing figures on Sky Sports for Super Bowl LVIII were among strong performing ratings across a variety of the National Football League’s target international markets.
Football
Sponsorship & Marketing

Saudi-owned oil entity Aramco has announced an expansive sponsorship deal with Concacaf, the governing body for football in North and Central America and the Caribbean.
Mixed Martial Arts
Media

The Professional Fighters League (PFL) has announced a multi-year expanded deal with Torneos for live and on-demand PFL and Bellator Champions Series events in Latin America