Italy
Year in Review: Serie A
It was another 'will they, won't they' year in Italian football as Lega Serie A continued with its threat to launch its own media channel, backed by private investors, if domestic media rights bids did…
DAZN, Telecom Italia ‘strike long-term Serie A distribution renewal’
DAZN and Telecom Italia are thought to have renewed their Serie A distribution agreement, a key deal for the rollout of the subscription broadcaster’s live coverage of the Italian top flight.
IBSA announced as first exclusive AS Roma Women’s shirt sponsor
Multinational pharmaceutical company IBSA has been announced as the first exclusive front-of-shirt sponsor for AS Roma’s women’s team.
Milan-Cortina 2026 edges closer to revenue target with sponsor additions
The organisers of the Milan-Cortina Winter Olympics in 2026 have moved closer to hitting their sponsorship revenue targets with the signings of the national state-owned railway FS Italiane Group and the…
Continental back as Giro d’Italia top sponsor
Continental, the German tyre manufacturer, has returned as a sponsor of road cycling's Giro d'Italia after a four-year hiatus
Philadelphia to sponsor Serie A Manager of the Month Award
Lega Serie A has agreed a deal with Mondelez-owned cream cheese brand Philadelphia to sponsor its Manager of the Month Award.
Inaugural Globe Soccer Awards Europe to be held in Sardinia
Globe Soccer has announced that the inaugural Globe Soccer Awards Europe will take place next May at the Hotel Cala di Volpe in Sardinia, Italy
Napoli posts record revenues, Inter enjoys Champions League sponsor boost
Serie A club Napoli has recorded record revenues of €359.2m ($394.1m) and profits of €79.7m for the 2022-23 financial year covering its Italian league title-winning season and run to the quarter-finals of the Uefa Champions League.
Qatar Airways moves into Milan with Inter deal as AC Milan opens Dubai office
Another Middle Eastern airline has entered the Milanese football landscape after Inter announced Qatar Airways as a new global sponsor
Serie B persists with non-exclusive rights model, 2024-27 tender imminent
Lega Nazionale Professionisti Serie B (LNPB), the organising body of the second tier of football in Italy, is working on the final details of its domestic rights invitation to tender for the next three-year…
Zilliacus prepares Inter Milan bid after raising $2.5bn
Finnish entrepreneur Thomas Zilliacus has announced that he has raised $2.5bn (€2.33bn) through his investment company XXI Century Capital and is ready to launch a bid to buy Inter Milan.
Serie A CEO defends new domestic TV deal, talks up piracy fight and international plans
Luigi De Siervo, chief executive of Lega Serie A, has hit out at critics who claimed the recent €4.5bn ($4.8
Mediaset beats Rai to retain Coppa Italia rights to 2027
Mediaset, the commercial broadcaster, has defeated its public-service rival Rai in the battle for domestic rights to Italian football's knockout Coppa Italia
Rai, Mediaset remain in private talks over Coppa Italia rights
Lega Serie A is set to begin private negotiations with public-service broadcaster Rai and commercial broadcaster Mediaset over rights to the Coppa Italia and Supercoppa Italiana for the three-year period covering the 2024-25 to 2026-27 seasons.
On-pitch success helps AC Milan to record-breaking revenues, first profit since 2006
Serie A club AC Milan has announced record revenues for 2022-23 and its first profit since 2006 following its 2022 Italian league success and subsequent run to the Uefa Champions League semi-finals
Serie A to stay on DAZN-Sky screens to 2029, new €4.5bn deal boosted by revenue-share
Lega Serie A clubs today (Monday) accepted the new domestic media rights offer on the table from incumbents DAZN and Sky, which represent a slight drop on the current cycle and a similar fee to the one…
Salomon ups sponsorship profile as Milan-Cortina 2026 ‘Premium Partner’
French outdoor sports brand Salomon has made its biggest sponsorship deal to date by signing as a top-tier ‘Premium Partner’ of the Milan-Cortina Winter Olympics in 2026.
Lazio targets Rome’s ‘Expo 2030’ candidate bid for front-of-shirt slot
Italian Serie A club SS Lazio is set to take sides in the host city contest for ‘Expo 2030’ by accepting the Rome bid as its main shirt sponsor.