Global
MRF Tyres ‘opts against ICC renewal’
MRF Tyres is expected to reduce its presence in cricket after deciding against renewing its global sponsorship of the ICC, according to reports.
Paris 2024 organisers seek to stir Paralympics ticket sales interest
Organisers of Paris’ Paralympics have launched an advertising campaign in a bid to boost slow-moving ticket sales for different sports in recent months.
EXCLUSIVE: Stats Perform set for EFL international betting video rights
Stats Perform has agreed a deal for international betting streaming rights to the English Football League in all markets except the Americas, SportBusiness understands
IOC steps up Netflix content strategy
News of the production of three Olympic focused documentaries on Netflix is further evidence of the IOC's attempts to better engage an audience in between Games.
Volleyball World nets first betting partner across both disciplines
Volleyball World, the sport's commercial entity, has signed its first global betting sponsor covering both its indoor and beach disciplines, a five-year agreement with 1xBet.
Sportradar rights costs up 78 per cent but ATP, NBA ‘amplify revenue growth’
A 78-per-cent jump in Sportradar’s Q1 sports rights costs on the back of its new ATP agreement and first season of an NBA extension contributed to a narrow net loss but the company claims to be already f…
Fifa plans first Women’s Club World Cup, reviews rules on overseas matches
Fifa has approved plans for its first Women’s Club World Cup and in a potentially ground-breaking move, set up a working party to review rules that currently block the staging of club matches overseas.
Netflix joins NFL streaming party with Christmas Day offering
Netflix has made its first move into live American football and struck its first agreement with a major sports league, today (Wednesday) announcing a three-season deal with the NFL
Pragosport ties down Czech league international betting streaming rights
Czech agency Pragosport has been awarded the international betting video rights to the top two Czech football leagues from 2024-25 to 2028-29
IMG Arena upheaval continues as Wright leaves amid OpenBet restructure
The merging of Endeavor’s OpenBet and IMG Arena has led to a high-profile casualty as Max Wright, who has been with IMG for 11 years, negotiating various betting rights deals with sports bodies, leaves the company.
Caf eyes sponsorship boost with introduction of virtual advertising
The Confederation of African Football is planning to introduce virtual overlay advertising at its events for the first time and has invited suppliers to submit bids for the contract, SportBusiness understands.
World Rugby eyes full unbundling of women’s rights but some joint deals ‘still make sense’
World Rugby is increasingly looking to unbundle commercial rights to the women’s game, following similar steps taken by Fifa and Uefa in recent years, but believes that bundled rights deals “still make sense” in certain markets.
Calendar configuration boosts F1 coffers in Q1
Formula 1's revenue broke the $500m (€465.7m) barrier for the first quarter of this year, with the addition of an extra race in the period and strong performances across all three main revenue drivers paying dividends.
Sport Positive Launches Premier League Clubs
Environmental Sustainability Report
New report enables clubs, fans, journalists and anyone in the sports ecosystem to easily find information relating to top flight English football clubs
Genius net loss flat as betting, media units report revenue upturn
Genius Sports’ first-quarter net loss remaining flat at $25.5m comes as improved revenue generation at its betting and media divisions underpinned the financial performance.
Brazil in box seat for 2027 Fifa Women’s World Cup
Brazil is the favourite to stage the 2027 Women’s World Cup after Fifa’s evaluation report scored its bid more highly than its European rival from Belgium, Netherlands and Germany.
Orsen lands Fiba 3×3 global commercial rights sales
The Orsen sports marketing agency has landed the contract to handle the commercial rights for Fiba 3x3 basketball competitions globally.
Williams Racing ‘very active’ in search for new title sponsor
Williams Racing is looking to secure a new title sponsor in time for the start of the 2025 Formula 1 season, SportBusiness can reveal.