Global

Tennis
Sponsorship & Marketing

The International Tennis Federation has announced that Microsoft has renewed its sponsorship of the Billie Jean King Cup.
Motorsport
Sponsorship & Marketing

Digital consultant and software development firm Globant has agreed an Official-Partner-level deal with Formula 1 that will see it overhaul the motorsport’s mobile fan application and the pit wall system used by teams.
Motorsport
Industry Moves

Formula 1 has bolstered its commercial team with the hiring of Joel Seymour-Hyde, who joins as head of partnership management, having departed his role as managing director, UK at Octagon in December last year. 
Motorsport
Sponsorship & Marketing

McLaren Racing will be sporting a new brand on its car at the upcoming Miami Grand Prix after signing up e-commerce platform eBay as its latest sponsor
Football
Media

Dutch football’s Eredivisie is looking for an agency or agencies to represent its international broadcast and betting video rights, a property held for 24 years by IMG.
Golf
Sponsorship & Marketing

The addition of NetJets to the Open Championship’s roster of sponsorship suppliers has been motivated by the US-based private aviation company’s intention to better penetrate the European market.
Skiing
Media

A controversial vote on Friday by the International Ski and Snowboard Federation (FIS) council to push through media rights centralisation has reignited a dispute with Europe’s leading ski associations w…
Football
Governance

Premier League chief executive Richard Masters has hit out at Fifa for refusing to engage in talks with football stakeholders worldwide over the expansion of the international calendar.
Football
Sponsorship & Marketing

Following months of speculation, Fifa today confirmed a four-year global sponsorship agreement with Saudi Arabia-owned oil firm Aramco.
Motorsport
Sponsorship & Marketing

MasterCard is preparing for a sponsorship showdown at the Miami F1 Grand Prix, with four top teams in the hunt for a huge cash injection from the payment services giant.  
Football
Governance

LaLiga could stage a regular-season game in the United States as early as the 2025-26 season, its president Javier Tebas has declared, amid reports that Fifa is considering lifting such a ban.
Football
Media

Football’s world governing body Fifa and tech giant Apple are in advanced stages to seal an agreement for global media rights to the revamped Club World Cup.
Golf
Sponsorship & Marketing

Skyscanner, the online travel company, has selected women's team golf's Solheim Cup as the entry point for its first multi-year, global sponsorship deal in sport.
Mixed Martial Arts
Industry Moves

The Professional Fighters League has hired World Wrestling Entertainment executive Emilio Revelo to a senior role overseeing the global distribution of its Bellator brand as well as developing the growth of the company's Hispanic audience.
Motorsport
Sponsorship & Marketing

Formula 1’s Scuderia Ferrari is set to announce Hewlett-Packard (HP) as its new title sponsor, securing a huge financial boost for the team ahead of an expensive 2025 season.
Esports
Industry Moves

Blast, the international esports tournament organiser, has appointed former England & Wales Cricket Board (ECB) commercial executive James Brown as its new commercial director
Football
Media

The Euro 2024 deal comes with rights on the market for in-flight and in-ship broadcast rights to Uefa club competitions from 2024-25 to 2026-27
Football
Governance

Alasdair Bell is to leave his position as deputy secretary general of Fifa after playing a crucial role at the world governing body for the past six years as a key aide to president Gianni Infantino