France

Multiple Sports
Finance & Law

Altice France has today (Friday) announced plans to sell Altice Media, parent of subscription broadcaster RMC Sport, to logistics company CMA CGM Group in a move that seemingly marks the final step in the telco’s move away from premium sports output in the country.
Football
Fan Engagement

France’s Professional Football League (LFP) has claimed a global football first by developing and operating its own non-fungible token (NFT) fantasy game.
Football
Media

Staff at TF1 have been informed that the French commercial broadcaster will not be pursuing a direct deal with Fifa for the 2026 men’s World Cup with rival M6 said to be close to securing the free-to-air r…
American Football
Media

Record UK viewing figures on Sky Sports for Super Bowl LVIII were among strong performing ratings across a variety of the National Football League’s target international markets.
Multiple Sports
Industry Moves

DAZN has appointed former Canal Plus executive Brice Daumin to lead its French operation as it continues to target domestic rights to the country’s top football league.
Football
Sponsorship & Marketing

The French Football Federation (FFF) is set to launch a new kit and apparel supplier tender, two years ahead of current sponsor Nike's deal ending.
Football
Sponsorship & Marketing

Olympique Lyonnais has received a welcome commercial boost after its long-running kit manufacturing agreement with Adidas was extended to 2029
Golf
Sponsorship & Marketing

Logistics company FedEx has expanded its footprint in professional golf to become title sponsor of the Open de France tournament in a deal facilitated by the DP World Tour’s strategic alliance with the P…
Rugby Union
Sponsorship & Marketing

The French Rugby Federation (FFR) has signed a two-and-a-half-year extension to its shirt sponsorship deal with the Altrad Group, although the agreement includes a reciprocal ethics clause amid the ongoing probe into the company’s chairman, Mohed Altrad.
Multiple Sports
Industry Moves

Sportfive will soon be under new leadership in France with managing director Laurent Moretti to leave his role in the coming weeks
Football
Finance & Law

The French Senate is to launch an investigation into the creation of LFP Media, the commercial vehicle set up by the French Football League (LFP) with investment from private equity firm CVC Capital Partners
Handball
Media

France’s triumph in the Men’s EHF Euro 2024 final generated a peak audience of eight million for commercial broadcaster TF1, as the European Handball Federation hailed Germany’s staging of the tournament as the “best ever” in the championship’s history.
Football
Sponsorship & Marketing

Dubai-based Credit Financier Invest (CFI) has continued its recent sponsorship drive in European football via a deal with Paris Saint-Germain (PSG)
Rugby Union
Sponsorship & Marketing

French insurance firm GMF is set to end its sponsorship of the French Rugby Federation (FFR) after 38 years of supporting the governing body.
Football
Finance & Law

Russian billionaire Dmitry Rybolovlev is considering the sale of his majority stake in French Ligue 1 club AS Monaco and has engaged Raine Group to act as advisor in any sale
Basketball
Media

France’s importance to the NBA is growing with a media tie-up in the country among the latest initiatives off the back of an annual regular-season game and the success of French rookie Victor Wembanyama’s debut season.
Football
Media

Fifa has launched the tender process in France for media rights to the men’s World Cup in 2026 and 2030.
Football
Stadia

Paris Saint-Germain (PSG) has officially exited the running for future control of the Stade de France, with the Ligue 1 club now set to focus on either expanding the Parc des Princes or developing a new stadium.