Denmark

Cycling
Sponsorship & Marketing

Uno-X Pro Cycling Team has agreed a sponsorship deal with supermarket chain Rema 1000 ahead of this year’s Tour de France.
Tennis
Media

TV2, the commercial broadcaster in Denmark, will continue to show men's tennis' ATP Tour until the end of the 2026 season, after securing a new rights agreement
Football
Media

The Danish Superliga will not be on the screens of channels owned by Warner Bros. Discovery in Denmark from 2024-25, after the incumbent rights-holder did not submit a bid by the May 10 deadline
Football
Sponsorship & Marketing

Superligaen A/S, organising body of the top division of Danish club football, has extended its title sponsorship deal for the league with 3F, the country’s largest trade union and unemployment fund.
Multiple Sports
Finance & Law

Bet365, the online sports betting firm, has been ordered to pay millions of Danish Krone in compensation to some of the country's leading athletes for using their names and images on social media without…
Esports
Esports

The board of directors at Astralis is considering a delisting of the Danish esports organisation following a sharp decrease in its share price, while FaZe Holdings has reported a net loss of $53.2m (€48.9
Football
Media

The Danish Superliga has kicked off its domestic broadcast rights tender process following the recent approval from the Danish Competition Council to suspend the no single buyer rule
Ice Hockey
Media

Sportway Media Group, the automated production and live streaming firm, has secured exclusive media rights for Metal Ligaen, the top-tier Danish ice hockey league, in a 'long-term' agreement
Handball
Media

Over 2 million Danes tuned in to public-service broadcaster DR and government-owned broadcaster TV2 to watch the national team set a new record with victory in the 2023 Men’s World Handball Championship.
Football
Media

The Danish Superliga will be free to negotiate an exclusive domestic rights deal with a single broadcaster when it next goes to market after the Danish Competition Council agreed to a suspension of the…
Football
Finance & Law

The new American owners of Danish Superliga club Brøndby IF have pledged to inject DKK220m (€29.5m/£25.5m) after completing the takeover of the club.
Floorball
Media

Danish broadcaster Sport Live has acquired rights to all of Denmark’s matches at the upcoming Floorball World Championships. 
Handball
Sponsorship & Marketing

The International Handball Federation (IHF) has appointed Swedish beverages brand Nocco as an official sponsor of its 2023 Men’s and Women’s World Championships.
Basketball
Media

TV2 Denmark, the government-owned broadcaster, has renewed its rights to the NBA for three seasons, 2022-23 to 2024-25
NFL
Media

TV2 Denmark, the government-owned broadcaster, has secured rights to the National Football League for three years, from 2022 to 2024
Ice Hockey
Media

Danish public-service broadcaster DR has acquired rights to the 2022 IIHF Ice Hockey Women’s World Championship, which commences in Denmark tomorrow (Thursday).
Football
Media

Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland
Football
Events

Copenhagen is set to boost its growing credentials in women’s sport if a joint bid by Denmark and its Scandinavian neighbours for the Uefa Women’s Euro 2025 is successful.