Americas

Motorsport
Sponsorship & Marketing

Penske Entertainment has widened its already broad portfolio of IndyCar Official Partners in a sponsorship agreement with US-based digital technology group Cisco.
Football
Media

Club Tigres, one of the most successful Mexican clubs of the last decade, is to move away from an exclusive domestic rights deal in favour of three broadcast partners
Bull Riding
Media

PBR's new domestic rights deals with CBS and Merit Street Media will create live weekend viewing slots akin to major league sports and allow the Endeavor-owned property to tap into an audience outside of its core following.
Football
Events

The Fifa Women's World Cup is heading to South America for the first time in 2027, after Brazil today (Friday) defeated a joint proposal from Belgium, Netherlands and Germany.
Multiple Sports
Finance & Law

Back at the helm, Under Armour founder Kevin Plank says the company is "seizing this critical moment to make proactive decisions" for its future.
Multiple Sports
Media

News of the production of three Olympic focused documentaries on Netflix is further evidence of the IOC's attempts to better engage an audience in between Games.
Football
Finance & Law

Pressure continues to mount on controversial multi-club ownership group 777 Partners, after the US investment fund temporarily lost control of Brazil's Vasco da Gama and Belgium's Standard Liège.
Basketball
Media

Caitlin Clark's WNBA debut on ESPN2 and Disney-owned streaming platforms drew an average of 2.1 million viewers, generating the highest viewership of a league game since 2001 and best ever for ESPN.
American Football
Media

The Pac-12 Conference, now down to just two teams, has announced a broadcast rights agreement with the CW Network and Fox Sports for its 2024 football season
Baseball
Media

Ahead of today's meeting between Diamond Sports Group and its bankruptcy judge, Major League Baseball and its clubs have expressed their disappointment with Diamond's failure to secure a distribution deal…
Multiple Sports
Sponsorship & Marketing

Virtual advertising technology firm Supponor and TGI Sport, the tech-led sports media agency part owned by Bruin-Capital, are planning to build a new remote operating centre together in South America to better serve the region.
Motorsport
Media

Nascar is following the example of the National Basketball Association and Major League Soccer by unveiling an in-season, bracket-style tournament for its Cup Series to begin in 2025
Football
Finance & Law

Canadian investment group Kilmer Sports Ventures has entered into negotiations with the shareholders of AS Saint-Étienne with a view to acquiring the French Ligue 2 club in its first investment in football.
Baseball
Media

Major League Baseball and Roku have signed an exclusive, multi-year rights deal for Sunday live games, which will stream free on the Roku Channel beginning on May 19
Football
Industry Moves

MLS has named Radhika Duggal as chief marketing officer of both the league and its Soccer United Marketing (SUM) commercial arm, as it continues its global marketing push ahead of the 2026 Fifa World Cup in North America.
Football
Sponsorship & Marketing

Kaizen Gaming's deal with Argentine Football Association comes on the heels of its title sponsorship of Campeonato Brasileiro Série A.
Football
Media

GolTV, the pay-television broadcaster that holds domestic rights to Ecuador’s top-tier Serie A, has been given 15 days to pay clubs what they are owed, or facing losing the lucrative contract.
Basketball
Governance

The Big3 has announced its first sale of home-team rights with the $10m (€9.3m) purchase of a Los Angeles franchise by a consortium led by DCB Sports, as the basketball league prepares to shift to a city-based competition in 2025.