Cricket audiences encourage Daraz to target bigger sports and entertainment platform

ICC Men's T20 World Cup match between Pakistan and Scotland at Sharjah Cricket Stadium on November 07, 2021. (Photo by Alex Davidson/Getty Images)
ICC Men's T20 World Cup match between Pakistan and Scotland at Sharjah Cricket Stadium on November 07, 2021. (Photo by Alex Davidson/Getty Images)
Shopping app Daraz has been taking a unique approach to combining sport and ecommerce in Pakistan and other South Asian markets.

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