Guide | How museums can thrive with a little Bluesky thinking
The Museum of English Rural Life shares how to flourish on this new social media platform
Marketing
Museums Galleries Scotland to ‘significantly scale back’ presence on X
Organisation launches new social media strategy based on ‘conscientious communication’
Q&A | ‘We’re trying to introduce ourselves for the first time to people who’ve never met us’
Nisha Nath tells us about the National Trust’s ambitious new brand campaign aimed at younger, urban audiences